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    Proven Success: Magasin du Nord’s story

    Proven Success: Magasin du Nord's story

    Amazing results with Creativity in a Box

    One of Denmark’s most iconic stores, Magasin du Nord, took a chance on Creativity in a Box, and the results were fantastic! They saw a major sales boost after introducing these kits to their lineup. So what happened?

     

    Magasin du Nord:

    • Started with Creativ Company in August 2024
    • Flagship store at Kgs. Nytorv Copenhagen
    • Display area in total 7 Magasin department stores
    • Omnichannnel focus
    • Selling a larger assortment online

    From 13 to 80 square meters in just 3 months

    The popularity of Creativity in a Box grew so fast that Magasin increased the display space from 13 to 80 square meters in a short time. Sales soared, and the kits became a customer favourite. Your store could be next in line to enjoy the same results.

    Carina LundCarina Lund

    “At Magasin, we’re always looking for products that surprise and delight our customers. Creativity in a Box does exactly that, making crafting fun and accessible for everyone. It has helped us expand our selection and keep our shoppers engaged”.

    Carina Lund
    Buyer - Children's products

    Workshops are attracting customers while boosting sales

    From hosting an unforgettable opening event to delivering a mix of engaging in-store workshops and exclusive, sign-up-only workshops, Magasin has increased brand awareness. The interest and response from customers have been overwhelming, clearly demonstrating how effective this approach is in attracting and engaging them.

    Personal service drives a noticeable increase in sales – especially workshops and events boost the average basket size.

    Prime location near the main entrance boosted visibility

    With a prime location near the main entrance, we created a standout presence in Magasin, guiding customers to our shop-in-shop on the fourth floor. This strategic placement not only captured attention but also inspired curiosity, driving traffic and engagement.

    Christian Brostöm

    Christian Broström

    B2B Sales Director

    cb@cchobby.dk

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    Your online craft store

    At Creativ Company, we love creativity, play and learning. We have more than 14,000 exciting craft items, which makes us one of the largest online craft stores. Find inspiration for your next craft project in our more than 4,500 free, creative ideas for both children and adults. We sell creative materials and toys to both private individuals, schools/institutions and B2B customers.

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